Few commodities are as controversial as online accounts. While some people purchase accounts to better protect their privacy, others may do so for the purpose of committing fraud. Consider this: some people buy knives to chop vegetables, while others might use them to harm someone. Should we, therefore, ban the sale of knives?
Accounts come in various forms—some require real-name verification (KYC), while others do not. Only accounts that require KYC carry the potential for fraud; those that do not—which inherently offer privacy protection and can be registered by anyone at any time—pose virtually no such risk. Does this mean such accounts have no value for trade? Certainly not. Many of these accounts possess unique or rare qualities, holding special significance for different individuals. Transactions involving such accounts pertain solely to their rarity, not to any potential for deception.
For example:
Decades ago, an early online chat service called "QQ" emerged in China (it remains widely used today). When it first launched, a QQ account was simply a string of Arabic numerals. The shortest accounts consisted of just five digits—shorter numbers being much easier to memorize—such as 12345, 00000, 88888, or 78569.
At the time, registration for QQ was completely open, with no requirement for real-name verification.
As the internet was just beginning to take off in China, many people—especially the youth—became fascinated with QQ. Consequently, individuals registered numerous accounts (including a large number registered by employees of Tencent, the company behind the service). Many of these were short, meaningful sequences—such as 00000, 11111, 88888, 66666, 99999, or 55055—which were both concise and highly memorable. As QQ grew rapidly, all available five-digit account IDs were quickly claimed. This was followed by six-digit, seven-digit, and eight-digit IDs—eventually reaching the current 11-digit format. These longer, modern account IDs are far more difficult to memorize.
Consequently, the early, short, and unique QQ account IDs—which were easy to remember—became highly valuable. Websites dedicated to the trading of QQ accounts began to emerge. A standard five-digit account could fetch as much as 20,000 RMB (3,000 USD), while a six-digit account could sell for over 5,000 RMB (800 USD). Accounts with special, desirable characteristics—such as "88888" (the number 8 is considered highly auspicious in China, symbolizing wealth)—could command prices as high as 580,000 RMB (80,000 USD). Those who secured these early accounts made a fortune.
In fact, because many early users registered multiple QQ accounts, they played a pivotal role in the platform's growth and expansion.
No one had a greater stake in QQ’s success than these individuals; since they held large numbers of accounts, the value of their holdings depended entirely on the platform’s continued growth.
Driven by this, early users spared no effort in promoting QQ, encouraging their family, friends, and colleagues to sign up and use the service. They were instrumental in the platform's early development.
Ultimately, by allowing open registration, requiring no "Know Your Customer" (KYC) verification, and permitting the unrestricted buying and selling of accounts, QQ effectively—and perhaps inadvertently—gained an army of unpaid promoters.
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